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Market Motive - Faculty Bios

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Matt Bailey

Matt Bailey is the founder and president of SiteLogic, and the author of "Internet Marketing An Hour A Day". With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and conversions.

Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences. As one of the conference's highest-rated speakers, he presents at the Search Engine Strategies Conferences around the world.

 

Jennifer Evans Cario

Jennifer Evans Cario is President of SugarSpun Marketing, and the author of three books, including "Pinterest Marketing: An Hour a Day". Jennifer is highly regarded as a social media strategist and has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. She is known for using real language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process.

Jennifer is a highly requested speaker and trainer and is a regular fixture at the major online marketing conferences. She also serves as Adjunct Professor for Rutgers University's online Social Media Mini MBA program.

 

Bryan Eisenberg

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing".

Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association.

Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostCTR, Runa, etc.) and is on the board of trustees of the Direct Marketing Education Foundation.

Brad Geddes

Brad Geddes is the author of the well-respected book "Advanced Google Adwords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.

Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. That means he doesn't hold back, he shares every aspect of paid search and dissects the secrets of the industry. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has lead more than 60 AdWords seminars.

Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad's expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

 

Jeff Hasen

A mobile strategist, Chief Marketing Officer and author, Jeff Hasen was named one of the top CMOs on Twitter (@jeffhasen). He is the author of Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices (Wiley). Called "instructive and inspirational" by a leading senior advertising executive, the book focuses on how everything and nothing has changed – it's still about selling products and services with the "how" being different.

Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association's national conference.

At Hipcricket, Jeff conceived and led the execution of an accelerated rebranding effort; the company was subsequently named "the early leader in the mobile marketing space in the U.S."

 

Greg Jarboe

Greg is the author of "YouTube and Video Marketing: An Hour a Day – 2nd Edition", and writes for Search Engine Watch and ReelSEO. Prior to co-founding SEO-PR in 2003, Greg was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation.

Regarded as a pioneer and leading authority on online publicity and content marketing, Greg Jarboe of SEO-PR continues to blaze new trails in Internet marketing.

 

Avinash Kaushik

Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-Founder of Market Motive.

Through his blog, Occam's Razor, and his best selling books, "Web Analytics 2.0" and "Web Analytics: An Hour A Day", Avinash has become recognized as an authoritative voice on how marketers, executive teams and industry leaders can leverage data to fundamentally reinvent their digital existence.

Avinash puts a common sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators' Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah. Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

 

Todd Malicoat

With Todd, think "new". While many SEO consultants restate the same basic principles, Todd of Stuntdubl has an uncanny ability to come up with timely strategies and new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.

It's a rare treat to catch Todd (aka stuntdubl) in a speaking engagement, but Market Motive members are privileged to Q&A and training with Todd.