Microblogging & Twitter
Section 1: Microblogging Overview
What is a microblog? You've probably heard of Twitter, but there are others. What can they do for you? Jennifer gives you an overview of what is possibly social media's most dynamic broadcast outlet. It's important to understand what microblogs are, why they're important, and how you might be able to put them to work for you.
Section 2: Leveraging Twitter Part 1: What is Twitter?
Not sure how Twitter works, who uses it, or how to set yourself up to take advantage of its potential? Let Jennifer give you a primer on the opportunities Twitter offers you, from setting up your account to choosing users to "follow". Learn the lingo of the Twitter community, discover the importance of reTweets, and find out why the right custom background on your Twitter page is so critical to supporting your message.
Section 3: Leveraging Twitter Part 2: Why Use Twitter?
Still think Twitter's kind of silly, and don't see the value to your business? So did Jennifer, once upon a time. Now she knows better, as businesses large and small have discovered the power of being more connected to customers and potential customers. You'll take a tour of some very successful Twitter users, and see how they're making this versatile tool an integral part of their Social Marketing strategy.
Section 4: Leveraging Twitter Part 3: Define a Goal, Create a Strategy
Now that you're ready to put Twitter to work for you, it's time to think about your needs and goals. Jennifer helps you create a strategy for Twitter that will generate the results you're looking for.
Section 5: Leveraging Twitter Part 4: Tools and Tracking
You've got your Twitter profile, you've started Tweeting, you're following other Tweeters and you've got followers who get your Tweets. Is it all worth it? Learn how to track your Twitter impact, the effectiveness of your presence, and how to get the most out of your Twitter experience. Jennifer shows you the things you should be tracking, how you should store that information, some of the most popular and useful tools that Twitter offers, and why you should be realistic about Twitter and tools.