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KPI Analysis & Techniques

(2-4 hours)

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Section 1: Key Performance Indicators Simplified

Avinash defines key performance indicators in the first part of a two part series intended to simplify the selection of useful metrics. In this video he explains the four attributes of a great KPI and gives six examples of common KPIs along with an explanation of what makes them great metrics for understanding the success of your objectives.

Section 2: Key Performance Indicators Simplified

Learn how to select the most appropriate KPIs for your business and how to present them in actionable ways. You'll also get four lessons learned from his years of experience building KPIs for businesses.

Section 3: Unactionable KPI Analysis Techniques

Web analytics is hard enough when your data is telling the truth, but it's downright impossible when your data is lying to you. The first step in solving this problem is to identify the metrics that can mislead you into believing something is important when it simply is not. In this video you'll get four examples of misleading metrics along with multiple ways to improve these KPIs by changing how they are presented, simplifying them into their most basic forms, or combining them with other metrics.

Section 4: Understanding KPIs Through Email Marketing Analytics

If you have email campaigns, you need to be actively working to improve the success rates of those campaigns. In this module, Avinash defines the twelve metrics that you should be using to track your campaigns. Choose your optimal set of KPIs to measure and learn how to analyze them. You'll be ready to overcome any email analytics challenges and open up a new world of email marketing.

BONUS ARTICLES:

Your Web Metrics: Super Lame or Super Awesome?

Kill Useless Web Metrics: Apply the "Three Layers Of So What" Test