Facebook Marketing (2-4 hours)
Section 1: Understanding Facebook
Facebook is possibly the single most valuable marketing opportunity on the Internet today. It is business critical to understand the opportunity, assess its value to your marketing efforts, and implement the campaigns that make the most sense for your business. This introduction covers the basics of how to market on Facebook, and just what the opportunities are if it's used right.
Section 2: Getting Started with Facebook
So where to begin? Facebook's new Timeline layout is one of its most drastic facelifts, but it's created new opportunities for businesses. You'll learn the changes that were made to commercial Facebook pages, and how you can use the new features to your advantage.
Section 3: Taking Facebook to the Next Level
What's next for your Facebook presence? Extend your Facebook reach with the Open Graph Protocol, social plugins, and check-ins. Learn what EdgeRank is and how to use it. And discover where to find your insights summary, what it means, and how to take advantage of what it tells you. You'll discover some exciting features you should take advantage of, and get a step-by-step guide to developing a Facebook marketing strategy.
Section 4: Understanding Facebook Ads
Do you want to reach a wider audience through Facebook ads? Discover the ins and outs of Facebook advertising and learn how to target a larger base of highly targeted potential consumers.