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Essential Skills Course Descriptions

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Online Marketing Fundamentals (30 Hours)                                 $599

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Gain a comprehensive overview of Internet marketing, and finish with a solid understanding of not only how each discipline works, but how the disciplines work together.

The curriculum is made up of six discipline-specific short courses, each with its own final test.

At the end of the series, you'll be armed with enough information to confidently discuss each area of Internet marketing with clients, contractors and team members. This course also prepares you to move on to the full-length immersion courses in each discipline.

Social Media Marketing (45 Hours)                                                $999

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Social media marketing is not just about knowing how to use the tools, but also knowing exactly which tools to use in a given situation... and how to create an effective integrated marketing approach.

From social news to social networks to embedded video to blogging, social media authorities Jennifer Evans Cario, Greg Jarboe and Matt Bailey define some distinct markets and offers suggestions for how you can use social media in your marketing strategy.

Search Engine Optimization (SEO) (45 Hours)                              $999

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From on-page fundamentals to site architecture to link building and more, Market Motive SEO training gives you the tools you'll need to succeed in the challenging and far-reaching world of SEO. Your all-star instructors will guide you through a comprehensive 90-day curriculum that includes these modules and many more:

Pay-Per-Click Advertising (35 Hours)                                             $999

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From keyword research to ad copy to formula-based bidding strategies, PPC remains one of the more complex disciplines in Internet marketing. With your competition getting smarter every day, it's critical to have not only a strong foundation in PPC principles, but advanced understanding in PPC economics and customer psychology.

Many people still don't realize that getting users to click to your site is only half the battle. Getting them to purchase, to register, to fill out your form... these are the true goals, and are often overlooked.

Bryan Eisenberg and Avinash Kaushik provide a comprehensive overview of landing page optimization, and take you through some real-world examples of what works, what doesn't, and what steps you can take to "always be testing." In this course, we'll be using both video training modules as well as Bryan Eisenberg's book "Always Be Testing" to create a multi-pronged approach to the material.

Conversion Optimization (40 Hours)                                             $999

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Many people still don't realize that getting users to click to your site is only half the battle. Getting them to purchase, to register, to fill out your form... these are the true goals, and are often overlooked.

Bryan Eisenberg and Avinash Kaushik provide a comprehensive overview of landing page optimization, and take you through some real-world examples of what works, what doesn't, and what steps you can take to "always be testing." In this course, we'll be using both video training modules as well as Bryan Eisenberg's book "Always Be Testing" to create a multi-pronged approach to the material.

Web Analytics (50 Hours)                                                                $999

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While Internet marketing has many facets, all of them intersect at one discipline -- Web Analytics. Whether you study SEO, Social Media, or Paid Search, success in any of those fields hinges on a keen understanding of your web metrics.

Let our faculty simplify the complex world of Web Analytics. Learn why segmenting is an excellent strategy for gaining insights into your visitors, and discover different tools that will help you understand visitor behavior on your website. You'll look at your search data much more effectively, identify all your "home pages", understand "conversion behavior", revisit the linking strategy for your core pages, and isolate emerging trends.

Mobile Marketing (40 Hours)                                                          $999

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With consumers getting more instant information right in the palm of their hand, mobile marketing is no longer a nice-to-have. But though everything has changed, nothing has really changed: it's still about selling products and building loyalty. Join Jeff Hasen and learn the best practices for interacting with the mobile consumer, asking the right questions, and launching mobile campaigns built on "Moments of Trust" that impact sales and brand loyalty. You'll be better equipped to reap the benefits of marketing through the ever-growing mobile channel.