Public Relations
NWACC Marketing Analyst Program bursting at seams
BENTONVILLE (Tuesday, Jan. 22, 2008) – The Marketing Analyst program at NorthWest Arkansas Community College is continuing to experience unprecedented growth, said Marshall McCall, executive director of NWACC Retail Programs.
“New student enrollment for the upcoming semester has more than doubled when compared to the same semester one year ago,” he said.
Total enrollment is up 62 percent during the same period and is at an all-time high with 213 students enrolled this spring, he said.
“Extra sections have been added in each of the classes to accommodate the growing population of students,” McCall said.
The program is designed to prepare individuals for careers as retail analysts.
McCall and James Thulin are Program administrators. They attribute the growth to the success rate experienced by graduates moving into the Wal-Mart vendor community.
“The enrollments also speak to the quality of real-life instruction provided by the instructors, all of whom are members of the retail community here in northwest Arkansas,” McCall said.
Marketing Analyst program enrollments:
- Summer 2006 149
- Fall 2006 156
- Spring 2007 132
- Summer 2007 148
- Fall 2007 180
- Spring 2008 213
NWACC works with the local retail industry to provide a customized program focused on training potential retail analysts.
Many Fortune 500 companies moving to Northwest Arkansas hire analysts who can combine advanced computer skills with an understanding of retail business.
Local industry experts put emphasis on practical business case studies.
In order to complete the criteria for certification, a score of Satisfactory is required in the following courses:
For more information, contact McCall or Thulin at 479-936-5175. The program is part of the Corporate Learning Division of NWACC.
For questions/comments on this content, please contact Jim Hall.
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